11 Best Practices for Designing a Successful Event Website

Any event planner who wants to increase the success of their event should want to invest in an event website.

If you’re interested in building an event website today, this article is for you. Here are some of the best web design practices you can apply to create your event website. Let’s start.

1. Keep your event website simple.

When it comes to designing an event website, simplicity is vital.

Keeping your event website simple not only enhances the user experience but also improves the overall effectiveness of your site.

First and foremost, a simple design ensures that visitors can navigate through your event website effortlessly. You create a clean and intuitive user interface by minimizing clutter and eliminating unnecessary elements.

When potential attendees go to your event website, they want to know critical things:

• if they’re in the correct event website
• where it is
• how much it will be
• and where to pay for tickets

That’s why you should make your event website simpler. It lets attendees quickly find the necessary information, such as event details, schedule, ticketing options, and location.

Moreover, a simple design helps maintain focus on your event website’s primary purpose – promoting your upcoming event. By avoiding excessive distractions or flashy graphics, you can direct visitors’ attention toward the key messages and calls to action that encourages them to register or purchase tickets.

2. Choose the right contrasting colors.

When choosing what color scheme to go with on your website, a go-to type of color scheme would be some form of contrasting colors.

Designing an event website with contrasting colors is crucial for creating a visually appealing and engaging user experience. Regarding event websites, the design plays a significant role in capturing potential attendees’ attention and conveying the event’s essence.

Contrasting colors are essential for several reasons. Firstly, they help create a clear visual hierarchy by highlighting critical elements such as call-to-action buttons, event details, and registration forms.

Secondly, contrasting colors add depth and dimension to the overall design, making it more visually appealing.

Additionally, well-chosen contrasting colors evoke emotions and set the tone for your event. Whether it’s a vibrant color scheme for a lively music festival or sophisticated hues for a corporate conference, selecting appropriate contrasting colors helps convey the desired atmosphere and resonate with your target audience.

Just make sure that the colors you use are consistent across the board. Suppose you have already sent out pamphlets, visuals and graphic design, and other promotional materials for your event with specific branding. In that case, it’s best to go with that for your event website’s color scheme.

3. Keep essential details at the top.

We mentioned earlier that your web visitors are potential attendees who only look for particular things. That’s why you should ensure they get that information at the top. This strategic decision can significantly impact the success of your event and the overall user experience.

Keeping essential details at the top of your event website ensures visitors can easily access and absorb critical information without having to scroll or search extensively. This design principle is crucial for time-sensitive details such as date, time, location, and ticketing information.

Placing these vital details prominently at the top of your event website creates a sense of clarity and convenience for your audience. It allows them to quickly grasp essential information and make informed decisions regarding their attendance.

4. Use attention-grabbing images

Image credit: https://lovebrain.com/

If you want to convince someone to attend your event through your website, then visuals can be a huge help.

Captivating visuals immediately draw visitors in and entice them to explore further. Humans are naturally visual beings, and images have the power to evoke emotions and convey messages more effectively than words alone.

By strategically placing attention-grabbing images at the top of your event website, you can instantly communicate the essence and atmosphere of your event. Whether it’s a vibrant concert, a sophisticated conference, or an exciting product launch, these visuals set the tone and generate excitement among potential attendees.

5. Make it user-friendly

According to Sytian Productions web developer Philippines, a user-friendly event website design is essential. Even if it’s not an event website, any website should care about making a positive user experience in their website. Therefore, if you have an event website you want to make, ensure that you don’t skimp on your user experience.

A comfortable user experience on your site will make users want to stay on your website more. Since they want to visit your website for a longer time, they will interact with your content more, making it highly likely that they may convert. Conversion, in this case, refers to signing up to join your event.

6. Have a clear call-to-action

Image credit: https://sneakercon.com/

A call-to-action (CTA) is any prompt on your website that encourages visitors to take a specific action, such as registering for an event, purchasing tickets, or signing up for updates. With a clear CTA, visitors may feel confident about what to do next or hesitate to take any action.

The use of contrasting colors that we mentioned earlier will be helpful when it comes to clarifying the CTA of your website. Aside from that, bold fonts and strategic placement can also help draw attention to the CTA and make it easily visible.

Moreover, the language used in the CTA should be concise and persuasive. It should communicate the benefit or value visitors gain by taking action. For example, instead of simply saying “Register Now,” a more compelling CTA could be “Secure Your Spot for an Unforgettable Experience.”

7. Including a countdown feature

If you want to add a sense of urgency to your event website, add a countdown feature. Seeing the time count down until the day and time of the event can prompt people to get tickets from your website more. It also gives them a good idea of how long they can decide before the time is up for them.

You can also add a countdown feature if you’re offering an early-bird sale to prompt them into getting that cheaper rate for the event tickets.

8. Include detailed event information.

Your event’s website is the best place to expound on what your attendees can expect from the event. Aside from the usual highlights at the top of the website’s homepage, ensure you make the most of your website by adding features and detailed event information.

It provides potential attendees with all the necessary details to make an informed decision about whether or not to attend your event. This information includes the date, time, location, and additional information such as dress code or special requirements.

By providing this information upfront, you ensure the clarity and certainty that potential attendees may have. This addition helps build trust and confidence in your event and increases their likelihood of purchasing tickets.

Moreover, including detailed event information also helps create anticipation and excitement among potential attendees. When they can visualize the event and understand what they can expect from attending, they are more likely to be motivated to purchase tickets.

9. Incorporate social media share buttons.

Image credit: https://www.swiftogeddon.com/

To get more eyes into your event website, make sure that you make it easy for web visitors to share it to their socials with social media share buttons.

Most of the time, when people find an event they want to attend, they want to attend it with others. They would usually share the event through social media, so adding social media share buttons can be helpful for promotion.

10. Provide quick and easy registration.

Like how online shops want people to buy their products, your goal is for people to register for the event. The reason why people want a fast and easy checkout process is the exact reason why you want a short registration process for your event.

Try to shorten the event registration process. Please don’t ask potential registrants to include irrelevant information as much as possible so that you don’t deter them from registering out of pure laziness.

11. Make site navigation easy.

Your navigation menu should have everything a potential attendee would want to see when they reach your event website.

They should be able to see things like a list of the events you have planned, a separate registration page, and other event information. That straightforward website navigation will make it a lot easier for website visitors to find what they need so they don’t have difficulty finding what they want from your events website.

Conclusion

These tips should help you create an event website that perfectly encapsulates your event, who should attend it, and why. That way, you get more eyes and traffic heading toward and following your event.

Event Website Design FAQs:

Here are some answers to common questions about designing an event website.

What is an event website?

An event website is a website that primarily promotes and showcases a specific event and the activities that one can expect. 

What are the benefits of having an event website for your event?

Any event organizer should want to consider building an event website because it’s a convenient hub for potential attendees to go to regarding any questions about said event.

If you plan the event to be a recurring one, then having that website will be especially helpful since it will be a practical resource year in and year out.

Any interested attendees can visit your event website to learn more about it. You can also use the website to showcase how your previous events went for reference.

What is some important information that you should include on your event website?

Here are a few of the crucial information you should always include in your event website, no matter what event it may be about:

• Event Date and Time
• Event Location (with a Map embedded)
• Event Description
• Event Map (for booths, sellers, events, stages, and more)
• Activities and Description
• Registration and Payment pages
• Contact Information

These should be at the heart of every event website, so include them in yours.