Organizing an event is a hell of a rollercoaster ride. Just like a rollercoaster ride, some might enjoy it or some might throw up. But how would you know? After you host an event, you usually get an idea of how it went by. Until a stranger or a friend in the auditorium comes to tell you how much you made them laugh at your stand-up comedy event. But the Event feedback form is the easiest way.
Feedback is essential and important. Keep that in mind.
What is so great about post-event feedback? How to make your event a huge success with the help of feedback? You might have a feedback development and improvement tool, but its submission rate and effectiveness might be low.
Why Is Feedback So Important?
Events can be big or small but event feedback is important for all types of events. The best key takeaway you get from a post-event survey is through feedback. Here are some basic reasons to get attendee feedback:
- To improve your future events
- Build an unforgettable brand image
- To establish long relationships and trust from your attendees and other partners
- Enhance your event planning and management
Positive feedback or negative both are equally important and helpful. Breakdowns through breakthroughs!
The perfect time to gather feedback is immediately after the event gets over. Managing and organizing events is crucial for a brand to measure the audience’s perspective to associate with the brand or the event. There can be various purposes such as the launching of a new event, social events, educational events, and others.
Measure Success of the Event
All event manager wants their event to be successful. One thing that is similar for virtual and hybrid events or in-person events is its ability to predict the success of the present events as well as future events. Hence, post-event evaluation is getting mandatory.
Assuming things can take you in the wrong direction. So it is better to collect feedback from your attendees themselves. And you get feedback only with the right questions and create a post-event survey template.
Remember your pre-event and post-event feedback is as critical as the event itself.
Build Trustworthy Relationships
Your attendee feels valued when you ask them for feedback and opinion. When they help you by responding to your questions, a relationship of trust is built between the event planners and the attendees. And when your audience gets the sense of being heard and valued they are more likely to come back to your future events.
Ask your attendees and stakeholders for their valuable feedback to build better connections.
Getting feedback from your participants will take you to the other side of the event. They will tell you about their perspective and what they wish to see more in the event, what they disliked, or others. They will provide you insights on:
- Whether the hosting was exciting or not
- If the logistic was good or not
- What to improve in hospitality
- Whether the speakers were good or not
- How good were the venue facilities
Event evaluation helps you to bring necessary changes to your event management pattern.
Similarities and differences are always there. Similarities bring the audience together and differences make them grow. You can create a community, expand diversity in the audience and reach a new target market.
Usually, feedback lets your know about the similarities and differences in opinions. And such situations bring new ideas and solutions to make your events successful and fruitful.
For example, you can ask your participants if they loved your event. If yes, would they like to recommend it to their family or friends? And if not, why?
Healthy criticism and feedback from your attendees will help you make logical and necessary changes in your event management style, approach, and implementation.
The Downside of the Feedback- No Response
“Data is the holy grail of customer feedback”, Martha C. White, Times.
Every event manager knows the importance of feedback. But many times your participants don’t respond. Every event industry is well aware of the above-mentioned quote. And that is why all the event planners and event organizers are bombarded with “tell us how we did” emails.
It is tiring. For both the event planners and the respondents.
The attendees might have enjoyed your event but they skip the feedback part. Many of your attendees will probably ignore your feedback survey form with the other ten emails they have received and you will not get any response.
As everyone is running around the clock give your audience a reason to give their valuable time to fill out your feedback form.
How to Increase Feedback Response
Sometimes it is challenging to engage your participants in giving feedback organically. Hence, you need to influence them to fill out your event feedback survey form. For such situations, make your event feedback fun and quick.
Quick tips to increase feedback response
- Send the survey when they are available- make sure you provide your participants enough time to give the feedback at the right time and right place.
- Don’t ask too many questions- be precise. Ask what you need to know. Keep it short and crisp.
- Personalize- Don’t ask questions to which you already know the answers. For eg, if they were there at the event or not.
- Let them know you are sending a survey- you can also ask them to fill out the survey form before the final stage of the event.
- Show a progress bar- let your attendees know the number of questions they need to answer, and the remaining number of questions.
Tips to design feedback template
- An interactive design. Attendees can rate their experience and check the comparison.
- Polls are one effective tool for quick data analysis.
- Emoji-based responses. Attendees can choose an emoji based on their feelings.
- Creative boards where the attendees can write and give reviews.
- A pre-event survey in your event app.
Another way of influencing audiences in giving the event feedback is through. Influence the with extra care and gift if they fill out the event feedback form:
- Gifts and Goodies for feedback
- Offer incentives for feedback
- Offers on purchasing tickets
How to Implement Feedback in Effective Ways
Ie cannot sit with all the feedback and data collected or self-sabotage. You have to convert collected suggestions into action. It might not be possible to act on all the opinions and suggestions, but you can always start somewhere.
Tip: If you can’t act on all the ideas received, send a thoughtful message to the group and thank them for their valuable input.
Also, if participants complained about the event being boring, send them an informative mail that you will try to make future events more interactive and happening with more hand-on experience.
You don’t have to give in the details on how and what. Just make them feel heard and valued.
Who Should You Get Feedback From?
Let me get this straight with you. It is not just the participants you need to hear back from.
To get a bird’s eye view of the success of your event you have to survey all the parties and people involved in making the event.
To get the 360 views on what worked and what failed at the event you need to survey everyone who contributed to your event. You should get feedback from:
- Venue Partners
Ask them about how well the event was from their perspective? Were their business goals and needs met? How to improve the next event?
Wouldn’t It Be Great To Have Amazing Event Feedback Templates?
We are always attracted by creativity. If your event feedback template looks attractive, attendees are more like to fill it. Using the right event feedback template means less time and more data collection. It also shows professionalism and a well-organized event planner.
Eventually, it all leads to satisfied attendees and effective event feedback!
Now that you have collected the data, what is the next step? We cannot sit with all the feedback and data collected or self-sabotage. You have to convert collected suggestions into action. It might not be possible to act on all the opinions and suggestions, but you can always start somewhere.
For the start, you need event feedback form tools. It helps you to create your structured questionnaire with all the relevant questions which you might want to ask your audience.
List of tools for generating forms:
- Google form
- Survey Monkey
The next step is to collect the data.
Once you have created a feedback form, you need to send it and collect the data. To collect the data, you need to ensure that the form reaches all your participants, sponsors, partners, employees, and others.
Of course, you cannot go to each of your participants with pen and paper to fill out the form. To make your work easy, you can send it in an email, text message link, and other such means. One of the easiest ways is to send it via email.
These are some tools to share event feedback forms:
After collecting data, you need to analyze it. Analyzing the data is a very important step. With all the data you have, analyze it and draw your conclusions from it. This data will help you know the key areas of improvement to make your future event successful.
Here is the list of analytical tools.
- Spreadsheet charts
- Google analytics
What if we say you can automate these 3 steps with almost no cost?
Eventually, it all leads to satisfied attendees and effective event feedback!
Before you start forming your questions here are a few amazing tools and sample questions you can use to make your questionnaire and feedback survey form attractive and responsive.
Further, here is the list of feedback templates, forms, and questions from which you can create your questionnaire which is not redundant and includes all types of questions.
AllEvents is an event ticketing platform where event creators can manage their registrations. Apart from that it provides automated event marketing and email marketing features.
With AllEvents, event creators don’t need to work for the feedback forms. It takes feedback automatically. Here is an example of automated feedback mail.
On this platform, positive feedback are used as a testimonial on the event page. And that can impact ticket sales directly.
This is how feedback on event page look on AllEvents
Sweet, short, and simple to answer. SimplyCast is famous for its engagement platform and excels in event engagement. This survey feedback template purely asked the participants open-ended questions about how the event was and thanked the attendees for participating.
Plus point of the feedback template
- Directly asked questions
- Short and Simple
- Easy to respond
A major plus point of the post-event feedback form template was that it was straightforward and directly asked the participants if they would like to participate in the next event or not.
Again, EventZilla is a great engagement and facilitator. Different types of events and learnings are imparted through the platform. The post-event survey was carried out to know the effectiveness of the training sessions conducted. The survey collects data about:
- Effectiveness of the event
- Whether the course improved their skills
- Accuracy of the event
- Medium of teaching
- Ask for references
The above event feedback template collected relevant data from the attendees and whether they would attend events in the future. You can definitely use event planning tools to smooth out your work.
Wikimedia is a premium event platform for event organizers. The above event feedback template is accurate and informative. Make sure that the attendees know what they are required to do.
This event feedback template covers the majority of parts and the questions to know about the participants’ perspectives n the effectiveness of the event.
- Ratings on the quality
- If they would like to continue with the platform
- Participants’ opinions
The one most important thing they asked was the respondent’s consent to making their revies public.
Formbox uses a unique survey template to understand the audience’s perspective and get their opinions. Various elements are covered in the above template to categorize and analyze data. You can create your online event feedback form through the form tool.
- Demographic information
- Ease of registration
- Quality of the event
- Quality of the content
The major advantage of the form was, it had multiple questions put in with creativity that it can be quickly filled and it didn’t look lengthy.
The event survey was conducted by Erasmus+ for the field trip they organized for the students. For events organized for students, it is always important to know about their physical health, parents’ consent, what are their expectations, what activities they would like, and other things to take them out on a field trip.
The event feedback form effectively used a rating scale of poor to excellent that allowed children to easily answer. As it was created for students to fill, it was pretty organized as the questions were simple to fill and it covered all the aspects of the event:
- Asking about foreign language
- Curriculum and activities
- Would they prefer it to friends
- Satisfaction level
Conducting and collecting granular data is quite essential. It focused on identifying students’ satisfaction and their abilities.
Things To Remember
Positive event feedback keeps you motivated and indicates the success of your events. Likewise, bad feedback helps you make better changes and change your event management pattern.
There are many event planners giving each other cutthroat competition and out-perform each other. The only way you can give competition to others is when you communicate with your audience, sponsors, vendors, volunteers, and other stakeholders to measure the success of the event. Event feedback forms will help!
It shows great professionalism on your part and they build a relationship of trust to hire you or to participate in your next events.