If you are an event manager or fledgling event planner, you must start to value your time if you wish to sell tickets. Time will support you in your work and financial endeavors. To know how to sell last-minute event tickets you must learn to strike a balance in the process of selling tickets. Even if you have excellent management abilities, they will be useless if you do not set aside time to invest in your selling tickets strategy.
This blog can assist you in finding ways to participate in social activities and learn how to sell last-minute event tickets. An event’s success is determined by how well tickets are sold. So go ready and use the tips above to aid you with last-minute hustling on how to sell event tickets in a short amount of time be it concert tickets, workshop tickets, sports event tickets, etc.
Create Your Community
Your community should rally around you and your event. You must follow up with them since they have the potential to have a significant influence.
Anyone who was involved in your previous events, whether as a participant, a sponsor or a member of your staff, is eligible for the account of your event.
You could be advertising your event or ticket sales, but if you don’t have a community to look for, it’s pointless. You should have a target audience in mind, especially if you’re just starting out in the event organizing business.
Connect with Audience on Ground Level
Tickets selling is easier when you are aware of what your target audience wants from your events. You can gather this information through feedback forms and follow-up emails.
- You can only improve ticket sales as an event planner if you have a clear image of what your event excels at and where it falls short in terms of management.
- Collaboration is one of the most effective methods for achieving such objectives. Create a pre-event survey form for your sponsors to collect their feedback and tactics that will benefit you in the long run.
- Tickets sell doesn’t have to be extra work, correct price and application like Ticketmaster can help with more than 50% of your work.
Social Engagement to sell last-minute event tickets
- It’s never enough to say that social media can help your events succeed. To create events on Facebook or Instagram you can utilize social media platforms.
- It’s a good idea to post your event blog and teaser to generate interest in the company and increase ticket sales. You can make short clips of your event and upload them on YouTube.
- LinkedIn is growing increasingly popular. Because it is a professional platform, it can, of course, open doors to new opportunities and increase event ticket sales.
- Event promotion on social media platforms can never go out of style, especially in this digital era. Instagram is gaining huge popularity on this and has a potential audience.
Use Ticketing App: sell last-minute event tickets
- Multiple tickets selling applications are there to solve such problems of last-minute ticket selling & event management hassles.
- When you are hype up with worries about where to go around and how to sell last-minute event tickets, there is a lot of software present in the market to support you.
- Undoubtedly most preferred is AllEvents, choosing this as your go-to ticket selling software can help you sit back & relax. They value their customers and have advanced plans that will boost your ticket sales with their solid unique technique.
- Other demanding ticket selling applications are HappeningNext, Ticketmaster, Eventbrite, and StayHappening which you can opt for.
Best Places to Sell Tickets
- The most significant advantage of these landing pages is that they place a greater emphasis on brand value.
- Website’s focus on the brand and provide a more streamlined experience. You can design a website on your own if you want.
- A landing page is a web page that a visitor visits after clicking through from an email, advertisement, or other digital sources.
- When users arrive on your landing page, they are encouraged to take action, such as joining your email list or purchasing your products.
Pro Top: To generate a sense of urgency, place your event teaser video in the top center of your landing page and a countdown timer directly above it.
Additionally, testimonials from participants might aid in the development of trust among visitors to your page.
It is a mechanism that takes place with the aim of selling event tickets. This method can be used to sell online webinars, event tickets, conference tickets, and more. This method can be used if you have high-ticket items or services.
The best example of getting it right here is Facebook advertisements. These adverts are intended to direct traffic to highly relevant landing sites.
Email Drip Campaign
Drip marketing is a marketing approach that involves breaking down any type of marketing communication, such as emails, phone calls, social media posts, and so on, into a series of “drips” that are spaced out over time.
- It allows you to automate and track your outreach, improve follow-ups, nurture prospects, and pitch your product.
- Email drip campaigns have an open rate that is around 80% greater than single-sent emails, with three times the average click-through rate.
Things To Focus On
Test Your ways & Right Pricing
You can test three different types of audiences to assist you to figure out which option to take next. Audiences are divided into three categories: chilly, warm, and hot. They’re the ones who haven’t heard of you before.
They’ve never communicated with you. Warm audiences are people who are aware of your existence but have yet to interact with you.
Those that are familiar with you and your brand, as indicated by a high engagement rate, have a strong liking and trust factor for you and your brand.
Reduce the price for your new audience. You might waive the registration fee for new users. Maintain a range of tickets for different services. Use phrases like “early bird special,” “buy three, get one free,” and “final chance to receive this bargain” in your taglines.
Keep Improvising to sell more event tickets
- When trying to offer high-priced products or services to frigid audiences, event planners frequently make this error.
- What happens if consumers don’t believe in your brand? They will not buy from you because you have not yet established a relationship with them.
- Even if you don’t have a large audience, you should still target those who are familiar with your brand.
- Then, after sharing your instructive video or content with a cold audience, retarget the people that watched it.
- This is how you form your own organization. You must repeat this step for as long as the results are visible.
Was this article helpful?
Abhishek is a content marketer who specializes in ticketing and event trends happening throughout the globe. He feels that event marketers should easily find the information they need.
Hence, he is responsible enough to gather information and deliver the relevant guidelines to planners throughout the event industry.