With the rapid development of technology and the ever-increasing business need for new advertising strategies, marketers need to put in a lot of effort to be able to offer them effective solutions. It is primarily about improving existing skills, gaining knowledge in related fields, and developing creative thinking. Various courses, marathons, and other online resources can help with this.
However, none of these activities can replace personal contacts and the exchange of experiences during real meetings. There are many opportunities for this in 2023 – many events are already planned for the summer and autumn. According to Knowland, 80% of coordinators believe they will all be held due to the schedule. We know how important it is to be aware of such events, so we have prepared for you a list of relevant events for 2023.
SEO Conferences
It is worth starting by reviewing several large-scale events that will be of interest to SEO and link-building specialists. By visiting at least one of them, you can gain invaluable knowledge that will help you better understand existing trends in marketing and apply this knowledge in practice. The best professionals in their industry, on the example of the Whenipost guest posting agency, are gathered here. Here are some important conferences below:
- BrightonSEO (US version): Will be held on November 9-10 in San Diego.
- DMO Advanced 2023: The event will be held in California in a face-to-face format. The period is from October 24 to 26.
- BarbadosSEO: Another interesting conference that is being held in Barbados for the first time. You can visit the event from November 15 to 17.
- State of Search: The event takes place from November 13 to 14 in Dallas. Among the speakers will be the best talents in the field of digital marketing.
Each of these conferences will provide not only bright impressions but also tons of valuable advice and knowledge.
Events in the field of marketing
In addition to specialized conferences aimed at the promotion of web resources and link building, you can consider events in a general direction.
MozCon
The event is organized by Moz. This is a company that has a serious impact on the e-commerce field, as it has created one of the most effective marketing tools. It is designed to improve the positions of sites and increase their visibility. The event will be held in Seattle, over several days, from August 7 to 9. During this period, there will be sessions with real professionals who know everything about SEO and digital marketing.
The coordinators have chosen a format of relaxed networking in which everyone present can participate. The emphasis is on free communication and a friendly atmosphere. They jokingly compare the event to a summer camp. In addition, the coordinators promise discussion groups, a meal, and a party at the end of the event. Speakers will include experts from SearchPilot, Wix, Google, and Moz.
Content Marketing World
This is another important event for marketers to attend. It will take place in the fall in the District of Columbia, Washington. The holding period covers 4 days, from September 26 to 29. These days, every participant is allowed to receive concentrated information on content marketing. It will be provided by leading figures in the field of content marketing, who will share their own experience and give advice.
The information will cover optimization, management, and direct content creation. That is why this event should be attended by almost all marketers who want to gain valuable knowledge to improve their strategy. The scale of this special occasion is impressive.
Coordinators promise more than 100 thematic sessions and speeches by industry leaders. It is worth noting that the last event was attended by Robert Rose (co-author of the book “Killer Marketing”) and Jessica Bergmann (VP of Content Marketing at Salesforce).
Marketingprofs B2B Forum
Marketers who do not want to miss the opportunity to gain valuable knowledge from B2B marketing professionals should visit the MarketingProfs B2B Forum. This is a large-scale event, which is planned to be held in Boston in the period from October 4 to 6.
The main reason to be here these days is the opportunity to learn about the latest trends in the field and the secrets of the success of well-known experts in organizing B2B advertising campaigns. The event format also provides a relaxed atmosphere, free communication, active discussions, and a good time.
INBOUND 2023
Under this name hides one of the largest events in the field of marketing in the organization in which HubSpot participates. The holding period covers 4 days, from September 5 to 8. The meeting place is in Boston. The coordinators promise the participation of leaders who have achieved significant success in the field of digital marketing and social networks.
All of them will be able to share their advice and talk about the vision of the industry’s future, as well as the methods and techniques that show the best results. To understand what awaits each visitor, it is worth remembering the speakers at the past event. Among them were Kudzi Chikumbu (head of marketing at TikTok) and Barack Obama (former US president).
LavaCon
This is an event that has already been held in several regions of the United States. In 2023, it will be organized in San Diego (California). The coordinators indicate that the event will take place in the fall, between October 14 and 17. Its main goal is to provide an opportunity to learn more about content creation techniques and understand the complex technologies in this area.
Speakers will be experts with extensive experience and thematic knowledge. Due to this, the event is relevant for senior content specialists, marketers, documentation managers, strategists, and other specialists in related fields. To understand the value of the event, it is enough to look at the list of speakers from the last event. Among them are representatives of Netflix, Amazon, Microsoft, Pinterest, and other well-known companies.
Conclusions
Improving skills and gaining new knowledge are two components that allow marketers to move forward and find better solutions for different business segments. That is why, in addition to communicating with colleagues, you should consider attending interesting thematic events where industry leaders speak.
During the events, specialists can hear a lot of new and decent information that will be useful for existing and future projects. However, getting tons of invaluable advice isn’t the only benefit. Here you can also network with professionals and experts who have achieved significant results. Additional reasons are the light casual atmosphere, jokes, and support.
Involved Author:
Stacey Wonder is a content marketer who enjoys sharing best practices for self-development and careers with others. In her free time, Stacey is fond of contemporary dance and classic French movies.
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