{"id":5104,"date":"2022-06-21T18:02:58","date_gmt":"2022-06-21T12:32:58","guid":{"rendered":"https:\/\/goallevents.com\/blog\/?p=5104"},"modified":"2024-03-19T10:31:19","modified_gmt":"2024-03-19T05:01:19","slug":"event-email-marketing","status":"publish","type":"post","link":"https:\/\/goallevents.com\/blog\/event-email-marketing\/","title":{"rendered":"How Event Email Marketing Campaigns Can Bring 30X ROI"},"content":{"rendered":"\n

After 11 years of experience, and lots of failed and successful campaigns, we have created a fool-proof event email marketing guide<\/strong>.<\/p>\n\n\n\n

This will help you only if<\/strong> you read it and implement it. OR<\/strong> you can directly move to the case study<\/a><\/strong> that would compel you to read this whole article.<\/p>\n\n\n\n

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If you are just now starting with email marketing for events or need a refresher, here are 8 key elements for driving at least 30X ROI<\/strong> from your upcoming email campaigns.<\/p>\n\n\n\n

A recent survey shows that more and more organizers are using email as a marketing tool for events. But this isn’t a surprise to me, as event email marketing is one of the most powerful channels for event promotion ideas<\/a><\/strong>.<\/p>\n\n\n\n

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Fun fact: As per <\/strong>Statista<\/strong><\/a>, the event industry is prone to 3200% returns<\/strong> on their investments in email marketing.<\/p>\n<\/blockquote>\n\n\n

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\"Email
Source: Statista<\/figcaption><\/figure><\/div>\n\n
Email marketing contains the potential of 30X ROI \u00bbHere is how you can do it too!<\/div>
<\/i>Click to Tweet<\/a><\/span><\/div><\/div>\n\n\n
\u00a0<\/div>\n\n\n\n

What is email marketing for events?<\/h2>\n\n\n\n

Basically, email marketing is one of the most profitable ways to promote your next event.<\/p>\n\n\n\n

It has the potential to promote your event and make it go viral, or it can be used to keep your existing customers coming back for more.<\/p>\n\n\n\n

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Myth buster:<\/strong> Email marketing is not just about broadcasting your message<\/strong> to masses of people. It’s also about staying in touch with your attendees.<\/p>\n<\/blockquote>\n\n\n\n

What can you do with event mailers?<\/h4>\n\n\n\n
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  • notify people about upcoming events<\/li>\n\n\n\n
  • keep them up-to-date on event details and send reminders<\/li>\n\n\n\n
  • and provide opportunities to encourage attendees to share their experiences<\/li>\n<\/ul>\n\n\n\n

    Do you know why event marketers prefer email marketing over other means of promotion? Read on and see!<\/p>\n\n\n\n

    \u00a0<\/div>\n\n\n\n

    Importance of email marketing for events<\/h2>\n\n\n\n

    Email marketing best practices are essential for all businesses, no matter what their size.<\/p>\n\n\n\n

    Benefits of mail-blasting for event marketers,<\/strong><\/h4>\n\n\n\n
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    • one of the most cost-effective<\/strong> means to reach out to target audiences<\/strong><\/li>\n\n\n\n
    • provide valuable information and it will potentially lead them to actively engage with your brand and become a customer<\/li>\n\n\n\n
    • when used effectively it can improve your search rankings<\/strong> and increase your website traffic<\/strong><\/li>\n<\/ul>\n\n\n\n

      Check out what experts say about the benefits of marketing via emails.<\/p>\n\n\n\n

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