Many things go into building a perfect webinar; creating content, Inviting your guests, selecting a platform to conduct, choosing a platform to sell tickets, webinar promotion, and whatnot. But all your efforts would go in vain if the audience doesn’t turn up for your webinar.
In fact, the success of any webinar would be determined by the number of attendees turning up for the event. And the number of attendees turning up for the event is directly proportional to two things:
- The guests/speakers for your webinar,
- The efforts put into marketing your webinar.
Thus, the promotion of webinar will be one of the most crucial aspects. It needs to be exceptionally impactful.
We have curated a list of 17 ideas to promote your webinar to get the maximum audience.
So let’s get started –
How to promote a Webinar?
Promoting a webinar is different from promoting a normal event. You need to provide a great incentive to your audience to invite them to your webinar.
The planning process for your upcoming webinar starts weeks in advance before the actual webinar. But before dwelling on how to promote a webinar, your sales and marketing team must be clear with the 4 Ws of your webinar –
Who is the audience for your webinar?
Why would they want to attend your webinar?
Where would you find them?
And when will you target them?
The answers to the above questions will provide you with a clear idea of how to market webinars.
The marketing strategy for your webinar should be unique in its own way.
The most important aspect that the team may miss out on is showcasing the need for the webinar. Webinar organizers tend to market the theme and the speakers and miss out on what is in it for the audience.
For any webinar promotion to be successful, event organizers must showcase the problem that the potential audience must be facing and how this webinar would guide them towards solving the problem.
Along with the message, two additional aspects need to be taken care of –
The Title of the webinar
The title of the webinar would be the attention-grabbing point for the audience. The title must be framed so that it is relevant to the topic under discussion for the webinar and catchy enough to stay in the audience’s mind space. An attractive title would make retargeting easy.
For example –
Don’t use ‘Webinar on Digital Marketing.’ Instead, use ‘What’s this buzz around Digital Marketing? What’s in it for me?’
Don’t use ‘A talk on Data Analytics’. Instead, use ‘How Data is changing the world and you?’
Don’t use ‘Webinar on how to create good content.’ Instead, use ‘Change your content and see how your business Changes.’
Don’t use ‘International Business webinar.’ Instead, use ‘Let’s get your business an International ticket.’
The posters and creatives
The poster or the creatives would accompany any promotion activity. It needs to be innovative enough so that the audience does not leave it, judging based on design. The creatives also must have CTA for registering for your webinar.
Creative Ways To Promote A Webinar
1. Listing your webinar on an event discovery platform
The very first step for promoting your webinar should be to list it on an event discovery platform. Event Discovery platforms are a great way for organizers to start promoting their webinars. This is a place where you can find people who are genuinely interested in attending a webinar. People turn up to such platforms to search for a webinar and find the best suitable based on their interests.
Webinar organizers should never miss posting their webinars on the event discovery platform.
Event discovery platforms can do more than just listing.
AllEvents is one of the best event discovery platforms where organizers worldwide can publish their webinar, sell tickets, stream it securely, and market it professionally.
Trusted by more than 9M organizers, AllEvents is the perfect platform to start hosting your webinar.
Sell tickets to the audience
15M event seekers visit AllEvents every month. Are your events visible to them?
2. Optimizing your landing page perfect for webinar promotions
All your promotion activities will lead your audience to your webinar landing page. You should not let the audience leave after visiting your registration page.
Your webinar landing page is the last step towards converting a potential attendee to book tickets for your webinar. It needs to be attractive enough in a way that once someone visits your page, they should not leave without registering for the webinar.
These are a few SEO for event organizers tips that they must include on their webinar landing page –
- Title and Poster
- Description About the event
- Who is it for
- Date and time with time zone
- Registration link
- Testimonials (If any)
- And contact information
AllEvents helps you create the perfect landing page for your webinar.
3. Incentivizing audience for promotion
Who does not like additional incentives?
Giving additional incentives to your audience for attending the webinar can prove to be one of the best ways to promote your webinar. These incentives can add value to their experience, and owing to that experience; people might want to attend your webinar. These incentives can impact people so that they are motivated to share the webinar in their network, giving us more registrants.
These incentives can be –
- Opportunity to interact with guest
- Free access to a paid course
- Free Ebooks
- Exclusive offers
- Opportunity to collaborate
4. Email Marketing to promote your webinar
Email marketing would be the most effective means for marketing your webinar. Sending email invitations for your upcoming webinar to the email address directory of your company can be one of the traditional yet effective tools to promote any event.
Email invitations can be the very first point of contact with many of your potential attendees. It needs to be effective enough to leave an impact on your potential audience.
Find best ready to use downloadable email invitation templates. →
But content alone is not enough; you need to send your email to the right audience at the right time. For best results, the sales and marketing team should at least send three emails before your webinars to impact the user.
Want to set automated reminder emails for the interested audience? Publish your events on AllEvents→
5. Create a Facebook event to promote a webinar
Social media is the perfect place for your webinar promotion. And with tools specifically designed for events, organizers must utilize them to their best advantage.
One such tool is creating a Facebook event. Creating an event on Facebook is easy and and can do wonders for your webinar. Facebook events remain one of the top-performing platforms for lead generation of your webinar. There are several advantages of creating a Facebook event. Our top picked are –
- Inviting people to a Facebook event is easy
- Automated suggestions to the interested audience
- Recommends events in your network
- Recommends events based on location
To make the user experience seamless and for advanced analytics purpose, here’s a tip for you.
You can add an event tab on your Facebook page from where your audience can directly purchase tickets without redirection.
Want to see how?
Check this article about how to sell tickets on Facebook effectively→
6. Promote a webinar on LinkedIn
LinkedIn is the HubSpot for professional networking. If you plan to host any webinar that targets directly any user associated with any business, it should be marketed on LinkedIn. In fact, 46% of B2B social media traffic is generated from LinkedIn. The stats is enough to speak about the importance of this media for your webinar.
Some tips that Webinar organizers can follow to increase engagement on LinkedIn are –
- Creating company page
- Posting the details about the webinar on the company page
- Resharing the posts on personal profiles
- Sharing the post in different active groups on LinkedIn
- Continuously reminding the community by posting regularly
If your company has enough budget, you can go with the promotional plan on LinkedIn. It is also an effective way to grab the audience.
A newly introduced feature by LinkedIn that makes the work easier for event creators is the event option on LinkedIn. You can create your event on LinkedIn and attach the link to your website or your registration page.
7. Paid webinar promotion on Facebook
Promoting your webinar on social media can prove to be a game-changer. Facebook is the largest social media platform, provides a plethora of opportunities to reach out to your potential audience, uniquely connect with them and invite them to attend your event.
Facebook can be the best and way to create your community and engage with them. You can promote your webinar either organically or through paid ads.
Facebook ads let you target a particular set of users for your webinar need. Facebook’s ads serve different purposes like increasing engagement on a post, leading the audience to your website, generating more leads and get more messages.
There are dedicated interest groups where you can promote event on Facebook to share information about your webinar in order to invite the audience that might be interested in attending your webinar.
8. Promote a webinar on Instagram
Instagram as a tool for promotion is recently gaining a lot of popularity. The youth today is more inclined towards Instagram than any other social media. Webinar promotion on Instagram is equally important as Facebook promotions. It provides you with a variety of organic as well as paid options to promote your post.
Instagram also has many interactive features suitable for webinar organisers. Your team can use them to attain maximum results. Some of the popular Instagram features include –
- Instagram stories
- Instagram reels
- Carousel posts
- Branded tagging
- Location filters
Webinar organisers should also add the link to their webinar landing page in their bio.
Find out more tips and tricks to get maximum out of your social media efforts with this free webinar→
9. Run Google ads to promote a webinar
Google offers paid advertising options that appear in the search results on Google for the keywords you bid for. Google also offers display ads wherein your ad pop-ups are displayed on various websites according to the filters set by you.
Running Google ads can be the most effective form of paid ad campaigns as ads target those searching out for you.
Designing event advertising campaigns on Google offers you a lot of freedom to customize your audience to be targeted.
Pro tip: Allevents.in provides complete plans for event promotion that includes Featured listing, Weekly Newsletter, Paid Ads, campaign optimization, social media marketing that includes Facebook, Instagram, Google, and YouTube Ads.
10. Retargeting interested audience
The audience that clicked on your post or visited your landing page to check out the information about the webinar would be the interested audience for your event but somehow missed out to purchase the ticket.
You can retarget those audiences in two ways –
1) Facebook retargeting ads: You can retarget audience who visited your event landing page with Facebook paid ads with the help of Facebook pixel
2) Reminder emails- The audience who fall on the last step of ticket purchase -payment page may need little push to purchase the ticket. You can send reminders emails to them and retarget them with AllEvents.in.
Pro tip: You can set automated reminder emails for your interested audience on AllEvents
11. Make your guest act as the Event ambassador
The guest for your webinar would be the main highlight of your event. Though being the tip of the iceberg, promotions made through your guest can do wonders for your event.
The thought leader for your webinar would already have a dedicated community following him/her on different social media. The community is bound to be loyal and would find it interesting to attend an event where guest would share his/her opinions about the subject matter.
Posting through various social media accounts on the same platform can multiply your reach. Make sure to ask your partners, including the guest, media partners, event sponsors etc., to post a creative of your webinar on their social media.
12. Affiliate marketing
What better promotion tactic than the people promoting the event for you!
Word of mouth is believed to be the best promotion technique for any event. And people are motivated to promote your event if you provide them with some incentives. Affiliate marketing is one such way to get promoted by your audience.
Affiliate marketing, also known as referral marketing, refers to a technique to incentivise a person if any sales happen with their reference. This technique can have a great impact on your ticket sales.
Managing so many affiliates can be easy if you get it done with a platform. Many ticketing platforms provide organizers feature to manage affiliates and their commission. AllEvents.in does this for Free.
13. Blogs for webinar promotion
Writing a blog post one of the best ways to improve your organic keyword rankings on search engine. The blog must be posted on the webinars page. Its content should include all the information like describing the theme, sharing the profiles of the keynote speakers, the date and time of the webinar, and the CTA for registration.
Adding FAQs in your blog post is always a good habit. The most asked questions related to your webinar should be included in your blog in a different section.
14. Promote post-webinar Q&A session with the guests
One of the motives of the attendees for your webinar is to get an opportunity to interact with the guests in real-time. Guests for the webinar are usually a high profiled personality and typically do not entertain individual interaction requests. This is an opportunity for those who want to connect with the guest to know more about their opinion on a subject matter.
Open house QnA must always be highlighted while promoting webinars.
15. Live Interaction with the audience [Additional Tip: Do live tweeting]
Engagement turns out to be one of the most critical aspects of any webinar. If your event engagement ideas are not good enough, then your attendees will drop off, leading to a negative impression for the event organizer.
To keep the audience engaged with the session, the event organiser can conduct certain during event activities like –
- Engaging audience through Mentimeter.
- Live polling
- Providing useful resources, links and files
- Using engaging Visuals
- Inviting questions from the audience
- Show videos
An interesting way to engage your audience and build and grow your community is to ask the audience to live tweet. This can motivate them to be members of your community on Twitter and make your hashtag trend.
Pro tip: Pre event engagement ideas can work wonders to create your brand image.
16. Post-event greetings
Event organizers must never forget to thank the audience for attending the webinar. This is one of the primary post-webinar promotion and post event engagement technique. You don’t want your audience to forget you as soon as the webinar is over. Instead, you should try to make them a part of your community forever. This would help you invite them again to your upcoming webinar.
Post webinar emails can be accompanied by –
- Recordings of the webinar
- Library of resources
- A free course
- A free eBook
- Subscription packages
- and/or promotional offers
17. Feedback emails
Feedbacks are a very crucial part of any webinar. You not only get a chance to interact with your attendees but also a chance to develop long-lasting relationships with them.
Post webinar emails help you get valuable event feedback from the audience. This can help you determine what did the audience like, where you went wrong, and the areas you can improve. Event feedback questions helps you build customers in the long term.
Most organizers use automated feedbacks emails to collect feedback from attendees. Some event ticketing platform will make your work easy and collect feedback from your attendees on your behalf. That is a super-easy way to collect feedback.
Post event feedbacks received post your webinar can also be used as a promotional technique by the event organizer to show your webinar’s success. This feedbacks can act as testimonials for your next event.
AllEvents.in helps you collect feedback from the audience that attended your webinar with the help of automation.
Tech incorporation for webinar promotion
The best thing about your webinar today is the endless opportunities of incorporating event technology into the webinar to present it like never before. The use of technology can make even a simple webinar wonderful. Exhibiting the usage of technology accompanied by great content creation and design makes the work of marketers and the sales team easier.
We have some tech ideas that you could incorporate into your next webinar.
Make automation your new best friend and let him do the work for you.
A lot of automation can be incorporated into your upcoming webinar, which can improve the accuracy of the activities. Some websites can do the job for you.
AllEvents.in is a platform that provides various automation tools for hosting your virtual event.
- Online ticketing
- Automated email invites with attractive templates
- Website integration
- Facebook events integration
- Automated follow up from the audience
Live stream of your webinar
In a webinar, many a time, there is no need for two-way interaction with all the attendees. Some platforms like zoom charge higher because they provide two-way interaction for a large audience. Instead of this, you can choose streaming options.
AllEvents is a platform where you could host your live event accessible to only those who have bought your ticket. You could easily configure your live webinar with any of your streaming platforms like zoom, or https://restream.io or OBS.
Your audience can purchase the ticket for your webinar and access it with their booking email address and password on AllEvents.in from any device. No need to share any joining instructions.
Your webinar can turn out to be a superhit or just not up to the expectations. But the results would surely be measured in terms of how many people turned up for the event and how many gave positive feedback.
Hence, the success of your webinar would largely depend on how well you can market it. Managing a webinar will get surely easy with the selection of the right tools and platforms.
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Abhishek is a content marketer who specializes in ticketing and event trends happening throughout the globe. He feels that event marketers should easily find the information they need.
Hence, he is responsible enough to gather information and deliver the relevant guidelines to planners throughout the event industry.