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10 Unique Product Launch Event Ideas

The launch event is basically to bring out your product in the market by hosting a great event. As a product launch event is all about giving a shout-out of your product it has to be grand and creative. Either you can make or break this launch event with great planning. Some event launch ideas can really be helpful in shaping your event plan and bring you more sign-ups.

Just a few ideas and tricks for your product launch ideas will make a big difference in your product launch event. Make yourself ready with creative and fun ideas for hosting the best product launch event among your competitors. Because no matter if one says it or not it can majorly affect your market value so, make the most out of it. Irrespective of how you are going to Organize your event be it virtual event type or offline it can be a successful product launch.

Having a product launch event plan is as important as launching the product itself. Spicing up the traditional way of launching events can be a smart move for your product’s success. It goes without saying that the most effective way to launch your product is through launch events. Here are tips to create a successful product launch event on your own terms.

1. Promotion Plans For Launching event 

product launch planning

Social media is the best place you can promote your event with the minimal cost included. Get your hands on these popular applications such as Instagram, Facebook, Twitter, and Youtube. Make social media posts according to your event theme, posting regular stories on these platforms would also be helpful.

Event hashtags will help create buzz among the audience which is way more beneficial. Even if it’s virtual events these are just a few ideas that will go along.

No matter if your product launch is a virtual event or an in-person event, you must have a promotion plan ready with you beforehand for launch events. It’s always been a crucial part of events as it helps you attract your target audience.  Explore more to collect product launch event ideas.

Organizers can opt for event promotion software to create a buzz around events with expert help.

event marketing software

2. Product Launch Welcome Idea

It’s been truly said that “First impression is the last impression” so, moving along with the quote makes your first impression everlasting. This will not only be a major thought for your product launches but it will also make your next product launch event better than the previous one.

Always keep the scope of improvement while organizing such events. For better management, you can use event registration software available in the market.

If hosting it offline you can offer welcome drinks to the guests and if hosting it as a virtual launch then you can obviously add a soft induction session.

Make your impact on your attendees at the very starting itself, this way they will be more inclined towards you throughout the event.

Give your 100% and it will open the door to new possibilities for your future product launch event. Get your hands on event invite templates, for any formal or informal invite.

Check out AllEvents for such creativity and create launch events on the platform.

3. Event Theme for Launch Event

product launch event themes

If you are looking out to make your event a memorable one then go for an event theme. Selecting an event theme for your event can make it more fun to attend.

There are a large number of event theme ideas available for both virtual events as well as offline events. For offline events make your event theme choices according to the event venue and season.

Before selecting any theme, be updated with the latest ongoing trends for product launches. Following that, you can make your elegant event venue a wonderful one.

A creative outdoor venue not just attracts the audience it also keeps them engaged in product launch events. These little things are quite well when you are looking for product launch event ideas.

4. Do a Pre-Event Survey 

What can be more advantageous than knowing your audience before a product launch event?

Pre-event surveys could help you in this and this way you will get to know your target audience a little better. Your event preparation can head according to the survey report you receive.

These are just small details you can focus more on for product launches. Must explore industry-specific holidays because even that is going to affect your product launch event in some way, and this will make your product launch event an experiential event. These surveys can help you with some wonderful pre-event engagement ideas to draw the attendee’s attention.

Organizers can only assist their attendees well and better once they are aware of their attendee’s needs. Knowing what your audience is expecting from you will be a helping hand while making arrangements for your product launch event. 

5. Social Media & Hashtags for Product Launch Event

Social campaigns

Use of branded hashtags and collaborating with online influencers over Instagram is the foremost thing when you are thinking of promoting your event on your social media platform.

Pre-event marketing is equally important for product launches. Social media is the best place where you can manage your event while promoting it. You can get your potential new clients on Facebook because of its popularity

Another additional thing you can add is to launch a countdown; these few tips will attract large crowds. Social media hype is a bigger thing than what you have known and thought of. Things that go viral and generate buzz among the people can then settle down after a while.

Here you have to keep your energy rolling to maintain things when your event is at its height. Every coin has two sides similarly, social media has its pros and cons. Be prepared to face every situation you make face while social media event promotion.

6. Collaborate with Brands 

This is just another branch in the promotion of your product launch event. Just not brands but there are a lot of influencers out there with whom you can collaborate with. It is a way to sell yourself to the other mate and is also a cost-effective strategy if you look carefully into it.

Brands are at the position where they have already made their name in the market and joining your name with them will surely be a profitable step.

If you are looking to invest your money in some way then this is surely a considerable option to opt for. Align with like-minded brands as they already have a large audience with them. Let them be aware of the fact that collaborations are always beneficial for both parties.

7. Create a Short Video Showcasing your Event Launch

launching video

It totally fits here when we say “Action speaks louder than the word” so, why not show your audience than just promote your product verbally. You can start a youtube channel wholly focused on your products be it previous, current, or future.

By not taking it too far you can create a short introduction video that should obviously hold facts about your product launch event. Youtube is a great platform if you learn to monetize your video content.

Be creative enough to put your message in such a manner that your attendees get attracted to your event. Vital information such as what the event is about, venue, and timing can be included in it. Follow the motto of short and simple, and let things work on their own. 

Tip: Google ads are quite a trending input you can try out.

8. Distribute Freebies at your Event

product launch event ideas

If you couldn’t do much before the product launch event then here is your last-minute plan. It is a tried and tested way of gathering an audience at your event. You can try out event management tools to get your events well managed by experts.

It’s proven that using such tactics can gain you 60% more audience than regular ones. People love to participate in such events and for them, it’s fun to be involved in something where they can hope for some rewards.

And it can also bring you a review of your product and a rough idea about whether it would be a success or not. Distributing your product as a sample can give you an estimation of the market value your launching product would be gaining. This way you will be prepared for outcomes. 

9. Organize Contests to Gain Popularity

Incorporate entertainment elements such as contests. Organizing contests during the product launch event or before the product launch event can bring you, new attendees. You can use tools such as Gleam.io to create contests

Viral Contest such as tagging three people under your product post or sharing about your page most on stories. Before accounting for winners(on a random basis) you can stretch your contest by 2-3 days so that more people can get involved in it. It will not cost you much and is truly a cost-effective plan. It can be organized in city malls or any social media platform.

You can save your wallet from burning through these little tricks. You can keep a free product launch event ticket for early birds or a discount on the audience who book your event in advance. Make your last-minute event tickets sell out with such schemes.

10. Have a Follow-Up Plan Ready

This will not only give a good impression of you on your current product launch event but will also be a major step towards the success of your future events. Post-event follow-up can play a vital role in the success of your future events.

You can create a post-survey form and distribute it among your attendees, teammates, collabs. So that you can have everyone’s point of view on your work. This helps you know your weak and strong points and you will be able to work on them accordingly. 

AllEvents has an automated feedback system which makes it easier for you to keep track of your event. Sell event tickets online with AllEvents.

Apart from these event launch ideas, you can explore other event promotion ideas to promote your launching event.

By Aditi Dubey

Writer by profession, marketeer by passion. Helping event organizers grow their business with AllEvents

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