Read this Before you Launch Event Facebook Ads

If you know how to use Facebook to advertise your business event, it’s the easiest social media network to use. Facebook Event Ads can be used to carry out this event’s promotional activities to boost attendance. Moreover, you could design an invitation based on a calendar. Individuals and business pages on Facebook are both capable of doing this. You can give out to groups, teams, friends, families, or just your regular target audiences.

The marketing ability to reach a targeted and sizable audience is Facebook events’ greatest benefit. You can alter who sees your event on Facebook. And so forth, making it the perfect choice to host and promote your event. If you are planning a Facebook event then you cannot miss out on this content of advertising.

What are Facebook Events Ads?

Facebook’s ads are merely one more method to promote your event. And advertise the Facebook event to boost attendees’ attendance. Mostly, these advertising ads are typically skipped or scrolled down. How can it be made compelling enough to draw attendees and boost attendance? – Facebook event ads

Whether it’s an offline event or a virtual one, learning how to promote the event on Facebook. It should be at the top of your list. Above all, this is merely a supplement to your event strategy that will help the event succeed.

Facebook Event Page for Posting Event Ads

You should quickly construct a Facebook page for your event before you start developing Facebook’s ads. With your page, you can add a little decoration. Moreover, add a background image describing your event vision. In addition, a customized logo might serve as a profile image.

At first, it could take some time to develop a proper interested audience, but over time, things usually improve. Keep in mind to be constant while promoting an event. Not much, however each week, you can create a few blogs or videos.

In addition by doing this, you can maintain the interest of your attendees in your event. This essentially serves as social proof that your firm is active. You should add the items listed below to the event page in order to get Google to behave the way you want it to.

• When establishing the page, include a category.
• Several appealing descriptions of the venue and event pages

Articels that will help event planners:
1. How to Create an Event on Facebook
2. Quick Tips: How To Promote An Event On Facebook?
3. How To Sell Tickets On Facebook?

How to Create an Ad with Facebook Ads Manager

Ads manager basically allows you to create more detailed ads for the events. It has 3 categories: Campaign, Ads Set, and Ads

• Campaigns: These set the objectives for your event advertising. 
• Ads Set: This instructs Facebook as to who will see your events ads and where they will appear for the target audience. 
• Ads: The advertisement’s actual visual.

Campaigns for events on Facebook

Step 1: Click on create and choose the campaign objective according to your event demand. Click “Continue”.

Step 2: Edit the Campaign name with the relevant one, select the category, and add campaign details.

A/B Test: To build a duplicate campaign where the video, image, or even the custom target audience. This aids in determining which advertisement is more successful. 

Campaign Budget Optimization: Instead of creating a whole new budget for a second ab split testing, it will take your entire budget and apply it to both campaigns.

Step 3: Once done with the campaign you need to select add the set name. Here you will target who will see your ad.

Note: If your ad is ready and split-testing, you can skip selecting Dynamic Creative.

Step 4: You can plan the campaign’s beginning and end dates.

Step 5: In your own reality, choose your attendees to promote the event. This is a fantastic function that works with all types of events. This must be your first option if you want to target a particular group of people.

Once all the settings are over and set go on and click on “next”.

Step 6: Moving next to the ad visual, the actual ad itself. Edit Ad name and select your Facebook event page.

Step 7: In “Media” upload your ad video. The primary text will be just above the video and the heading will be just below the ad.

Step 8: You can then include a link to a website. If you choose the “Display Link” option as shown below, you can choose not to have a website link displayed.

When everything is set, click on “Publish”. 

There can be multiple ad sets inside a single campaign. This is an experiment to see which types of ads are more effective with the same audience.

How to Create an Ad with Tools

1. Softwares For Customized Ads 

You can either utilize Facebook stock photographs or outside services to create a Facebook event as well as ads. It is strongly advised to employ third-party services as Facebook stock photographs might not be able to effectively represent your company.

Facebook event advertising that is specifically tailored might be more successful. The two websites that are most favored and recommended by users for creating adverts are Canva.com and Placeit.net.

2. Video Ads Vs Image Ads

• Users prefer video commercials over static ones, according to studies, because they are more interactive.
• In comparison, with other ad formats, Facebook video advertising has been viewed 10 to 30 percent more frequently.
• On Instagram, there is a 35% increase in video ad engagement.
• Brands have begun to focus more of their content on video advertising.

3. Advertisement Creation

1. Log in to Canva, you will see the option “Video” on the home page. Select it and make sure it is 1920×1080 px (adjustable).
2. In the template, you can find a video for your ads. There are plenty of them to choose from.
3. Add a video to your design after choosing it. You can play with a wide range of Canva’s options. 
4. Remember to include the brand logo. Click “upload media” under “uploads.” 
5. Once your advertisement is finished, click to Download and get it.

Note: Templates can be an easy choice. Select one and replace the text and later use it as a Facebook advertisement.

4. Uploading Advertisement to Facebook Page

1. On the Facebook home page click on “Create Post”.
2. Go ahead click on “add photos/videos” and upload your ad.
3. Before posting go to “Video options” and add the video title along with tags.
4. Save the changes and click on post.

Advantages of Event Facebook Ads

• Facebook is the social media channel that offers marketers the highest ROI (return on your investment) as per Hubspot’s 2021 Marketing Report.
• Facebook was named the most effective channel for event promotion & businesses by more than 40% of marketers.
• Facebook is the third most popular website in the world. So, there is a greater possibility that people will see the advertising you produced.
• More than 34 minutes a day users are active on Facebook. Every week, two-thirds of Facebook users browse the pages of local businesses.
• Facebook event ads can help smaller as well as larger enterprises to build enduring relationships with loyal customers.
• At least 12 event ads are typically clicked on by users per month. And keep in mind that not all advertisements need clicks to be successful.

Note: Instagram’s ROI was 30 percent after Facebook. Other social media sites with substantially lower rankings include LinkedIn, Twitter, and Snapchat.

Sell Tickets Online using Facebook Ads

Traffic is sent to a landing page using Facebook ads. They are taken to a thank you page after registering for an event or purchasing tickets. People who didn’t make a purchase are retargeted using the Facebook pixel. Therefore, these pixels need to be present on both the landing page and the thank-you page.

Target a similar audience and place greater emphasis on awareness. Lookalike audiences are individuals to whom you haven’t advertised but who are essentially the same as the ones you do. You can then use an extra ad to retarget this audience in this manner.

Only a specific audience would see this additional advertisement. Basically, in front of a group of people who responded to the advertisement’s initial round in a specified way. Make the second advertisement distinct from the first one. You might provide a special promo code with a 20% discount.

How to Engage Your Audience

1. Create Content

Keep updating your Facebook event page with weekly posts about the event. This event engagement activity keeps visitors on your event page. Additionally, it will pique the interest of the listener in “what comes next.” Don’t use a dry format for this.

Search for eye-catching event captions. Include essential information like the event’s date, time, and location. Include other details like the event’s uniqueness and its purpose in addition to this. 

2. Live Stream

One of the fastest expanding sectors nowadays is live streaming. Nowadays, people and businesses broadcast live events like sporting events, concerts, product launches, podcasts, and discussion programs.

The explanation is straightforward: engaging your audience through live streaming is the best strategy. Pre-produced videos can appear expert and educational, but they put a barrier between you and the audience.

On the other side, live streaming on Facebook, Instagram, and YouTube is completely authentic. By doing this, your guests are likely to feel closer to you during the occasion. Additionally, it enables guests to communicate with you in real-time.

3. Get RSVPs for Facebook Event

Have you seen a decline in RSVPs lately? Social media has made creating invitations incredibly easy and affordable. When you receive a tonne of requests and invitations, it’s easy to forget to RSVP.

Event organizers can mail invitations since it encourages RSVPs from recipients. The most recent technologies have made RSVPing simpler. However, the same technology has made it simpler to host more parties and extend invitations to more individuals than you would otherwise.

However, it’s frequently crucial for the host to be aware of the projected turnout for an event. They require the information in order to choose things like venue, setting, the quantity of food to offer, souvenirs/goodie bags, etc.

Event Page Optimization

When discussing landing page optimization, so better optimize your event page’s elements rather than the entire page. This optimization is carried out to boost lead generation or ticket sales conversion.

• Keep event key information above the fold.
• A strong call to action to promote your event.
• Try out various headlines.
• Add reviews of your product, service, or event, if you can.
• Live chats help improve communication & event ticket sales.

AllEvents is one of the most well-liked and recommended event marketing platforms. It offers an event marketing plan that is optimized for shaping your event and is ready for promotion.

Tips & Tricks on Facebook Ads

• Adding some static data value to your event post can enhance the engagement rate of your event advertisement because people adore analytics.
• Add video titles and tags to help Google understand the purpose of this event advertisement.
• Don’t forget to comment on your ad after you’ve posted it. Users tend to favor postings with some existing engagement, which explains why.
• The Facebook news feed has the highest conversion of CTR (Click Through Rate).
• AllEvents can assist you in organizing and marketing events to increase attendance.

Abhishek Ghoniya

Abhishek is a content marketer who specializes in ticketing and event trends happening throughout the globe. He feels that event marketers should easily find the information they need.
Hence, he is responsible enough to gather information and deliver the relevant guidelines to planners throughout the event industry.