Rebirth Your Brand: Session 2 - Self Portrait Your Brand

Join us as we discuss creating a brand that resonates with your ideal customer!
About this Event

When building a new company, creating a brand that resonates with your ideal customer is critical to kickstart your business!

• Are you failing to clearly communicate your business value?
• Are you missing the connection with your ideal customer?

This experiential workshop is ideal for:

• People in the idea stages of a new company
• Startups developing their brand strategy
• Companies ready to evaluate the effectiveness of their existing branding

During this presentation, attendees will learn about the basics of branding, the components of cohesive brand identity, and how the validation of your business idea helps to identify the key elements of visual brand communication that build an unforgettable brand. Attendees will have the opportunity to:

• Complete a Brand Exploration, an introspective exercise built to reveal to you the keys that create a strong bond with your ideal customer to skyrocket business growth.
• Sketch or "Self-portrait their brand", based on the branding theory presented during our intro presentation and the results of their Brand Exploration.

At the end of the presentation, the results of the Brand Exploration specific to your business will be submitted to you, so you and your team can further reflect on and create that unique brand that skyrockets business growth.

DIY brands are built without taking into account your customer’s perceived value, causing your business to lose sales. Our colorful and interactive presentation is designed to educate you to identify the unique elements that create a disruptive brand presence at first sight!

POWER OF BRANDING® | VACA DESIGN COLLECTIVE 2022 | © ALL RIGHTS RESERVED

This session is a part of the Rebirth Your Brand Open Accelerator Program at the Ion 3-part series:

• Session 1: Learn how to strategically build both your personal and business brand
• Session 2: Self-Portrait Your Brand: A Brand Exploration
• Session 3: Brand + Marketing Symbiosis: Strategies to crafting your company marketing strategy and customer journey

About The Speakers:

Jennifer Vaca is Co-founder and Creative Director at Vaca, a Creative Marketing Services company. Jennifer believes all businesses, no matter how big or small, deserve to have a winning brand presence! Through Vaca, she and her team are dedicated to creating a platform to provide businesses of all sizes, shapes, and colors the tools needed to establish a strong brand presence that adds value and skyrockets business growth.

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